Agency Account Guide – Benefits, Setup, and Platforms for Global Advertising

Introduction: Why “Agency Account” Matters in Digital Advertising

In today’s highly competitive digital ecosystem, the difference between a successful advertising campaign and a failed one often comes down to the type of account a business uses. While many brands start with self-managed accounts, global enterprises increasingly prefer Agency Account as the smarter, more reliable solution.

An Agency Account is more than just an advertising profile. It is a gateway to faster approvals, compliance expertise, exclusive resources, and strategic consulting—all designed to help businesses scale campaigns across multiple platforms with minimal friction.

For companies aiming to advertise on platforms like BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco, the choice between a standard account and an agency-managed account could determine how quickly they reach audiences, maintain compliance, and optimize ROI.

This guide explores what an Agency Account is, its advantages, the platforms that support it, and why businesses worldwide rely on agencies to maximize their advertising success.

What is an Agency Account?

An Agency Account is a specialized advertising account provided through certified agency partners. Unlike personal or direct business accounts, it is designed with enhanced features that support larger-scale campaigns, multi-client management, and strategic growth.

Types of Ad Accounts:

Personal Ad Account: Typically used by individuals or small businesses. Limited features, slower approvals.
Agency Account: Managed by certified agencies. Provides accelerated approval processes, premium support, compliance guidance, and access to exclusive platform resources.

Agency Accounts act as a bridge between advertisers and platforms, ensuring smoother onboarding and better campaign performance.

Key Benefits of Using an Agency Account

Faster Approval Process Applications submitted through agencies typically receive priority review, cutting down approval time from weeks to days.
Higher Success Rate With agency expertise in application preparation and compliance, approval rates can exceed 95%, compared to ~70% for self-opened accounts.
Access to Exclusive Resources Agencies often provide internal and timely supporting from both media and agency side, and early access to new features unavailable to self-managed accounts.
Professional Compliance Guidance Agencies help advertisers avoid common mistakes that lead to rejections, such as inconsistent documentation or policy violations.
Centralized Multi-Platform Management Businesses running campaigns across BIGO, KWAI, MediaGo, and other platforms can manage everything through a single agency partner.
Dedicated Support & Strategy Consulting Agencies provide ongoing support, from campaign setup to performance optimization, offering guidance that self-opened accounts simply cannot match.

Agency Account vs. Self-Opened Account

Criteria	Self-Opened Account	Agency Account
Approval Speed	More than 5	Around 3
Approval Success Rate	~70% (often rejected)	95%+
Compliance Support	Limited	Full guidance
Access to Rebates & Tools	No	Yes
Campaign Scalability	Restricted	Enterprise-ready
Dedicated Support	None	One-on-one agency team

Case Example:

Company A opened an account independently. Their application was delayed for 8 days and eventually rejected due to incomplete documentation.
Company B partnered with an agency. Their account was approved in 2 days, and they received strategy support that improved their ROI by 30% in the first month.

Agency Accounts Across Major Platforms

BIGO Ads Agency Account

Ideal for live mobile apps and Leadgen campaigns
Agencies provide support in managing interactive ad formats

Kwai Agency Account

Short-video advertising with high engagement in emerging markets
Agency accounts ensure rapid scaling across multiple regions

MediaGo Agency Account

Web offer campaigns with programmatic buying
Agency accounts unlock additional targeting capabilities

popIn Agency Account

Native advertising integration with premium in top Asian markets
Agencies help align campaigns with content for better click-through rates

Mintegral Agency Account

Specialized in mobile apps user acquisition
Agency accounts provide better cost-efficiency in mobile ad campaigns

Moloco Agency Account

AI-driven programmatic advertising platform
Agencies enhance automation with strategic oversight and better inventory access

How to Apply for an Agency Account

Step-by-Step Process:

Prepare Documentation: Business license, registration details, authorized representative info.
Select an Agency Partner: Choose a certified agency with direct access to the desired platform.
Submit Application: Agency submits documents on your behalf, reducing risk of rejection.
Approval & Setup: Most accounts are approved within 1–3 working days.
Campaign Launch: Agencies assist with initial targeting, budgeting, and compliance alignment.

Common Challenges and How Agencies Solve Them

Document Rejection Issues: Agencies will help complete the pre-review before submission.
Policy Confusion: Agencies help convey platform rules and ensure compliance.
Scaling Difficulties: Agencies provide higher spending limits and multi-region strategies.
Billing Problems: Agencies streamline payment setups with flexible billing solutions.

Example: A gaming app developer faced repeated rejections on Mintegral due to unclear industry categorization. Partnering with an agency resolved the issue within 48 hours.

Cost Considerations of an Agency Account

Direct Costs: Some agencies may charge setup or management fees.
Budget Requirements: Agencies may negotiate lower minimum spend thresholds than platforms require.
Hidden Savings: Reduced rejection rates, faster launches, and better ROI offset any additional costs.

Overall, an Agency Account is typically more cost-effective in the long run compared to self-management.

Who Should Choose an Agency Account?

Global Brands: Companies expanding into Asia or other emerging markets.
SMEs: Businesses lacking in-house expertise but needing quick, reliable ad deployment.
App Developers: Mobile-first businesses seeking growth on Mintegral or Moloco.
Enterprises with Multi-Platform Campaigns: Brands managing multiple campaigns benefit from centralized support.

Future of Agency Accounts in Global Advertising

Regulatory Compliance: Platforms are tightening restrictions, making agency expertise even more essential.
Cross-Border Marketing Growth: Rising demand for global digital advertising ensures agency accounts remain critical.
Partnership-Driven Success: The future lies in long-term relationships between agencies and advertisers.

Conclusion: The Strategic Advantage of an Agency Account

An Agency Account is more than just a tool—it’s a strategic partnership. By offering faster approvals, higher success rates, compliance guidance, and exclusive resources, agency accounts give businesses the leverage they need to grow globally.

For brands aiming to expand across BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco, choosing an agency account is not optional—it’s essential for staying competitive in a crowded market.

Enhanced FAQ Section

Q1: What is the difference between an agency account and a personal ad account? An agency account is managed by certified partners with enhanced privileges, while personal accounts have limited features and slower approvals.

Q2: How long does it take to open an agency account? Typically around 3, More than 5 for self-opened accounts.

Q3: Which platforms support agency accounts? Popular platforms include BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco.

Almost all media outlets provide agency advertising accounts, and we recommend that you conduct more advertising placement tests through agency advertising accounts.

Q4: Do agency accounts cost more than opening directly? Not actually. While some agencies may charge fees, the long-term benefits (rebates, fewer rejections, faster ROI) usually outweigh costs.

Q5: Can small businesses also apply for an agency account? Yes. SMEs can benefit from agency expertise, even with smaller budgets.

Q6: What happens if my application is rejected? Agencies provide direct feedback, correct errors, and resubmit with a much higher chance of approval.

Yes. Gaming, e-commerce, live streaming, and mobile apps benefit most due to strict compliance rules and high competition.

Q7: How does an agency account improve ROI? By reducing approval delays, providing expert targeting, and offering access to exclusive platform tools, agency accounts help maximize advertising performance.