Ad Account Opening Guide: Steps, Requirements & Best Practices for Global Advertising

Introduction: Why Ad Account Opening Matters for Businesses

In today’s competitive digital landscape, ad account opening is the first and most crucial step for any business aiming to run successful online advertising campaigns. Whether your goal is to advertise on BIGO Ads, KWAI, MediaGo, popIn, Mintegral, Moloco, or major platforms like Google, Facebook, and TikTok, having a properly set up ad account is essential for:

● Accessing advanced targeting tools.

● Running measurable, data-driven campaigns.

● Scaling your campaigns globally.

However, ad account opening is not always straightforward. Businesses often face challenges such as verification requirements, payment restrictions, and ad policy compliance. This guide will let you know everything about ad account opening, including requirements, procedures, and whether to open accounts yourself or through a third-party advertising agency.

Understanding Ad Account Opening

Ad account opening refers to the process of applying, verifying, and activating an advertising account on a chosen platform so you can launch campaigns. Each platform has its own rules, eligibility criteria, and documentation requirements.

Common Platforms for Ad Account Opening:

● Top publishers: Facebook/Meta, Google, TikTok, Bing

● Social media traffic: BIGOAds, Kwai, Snapchat, Twitter

● Native publishers: MediaGo, Taboola, Outbrain, popIn, Zemanta, MGID

● DSP platforms: Mintegral, Moloco, Newsbreak

● OEM traffic: XIAOMI

Opening an ad account means more than just filling out forms—it’s about ensuring that your business complies with identity verification, billing setup, and ad policy guidelines.

Requirements for Ad Account Opening

While requirements vary by platform, most ad account opening processes involve:

1. Business Information

● Legal business name.

● Registered business address.

● Business license or registration certificate.

2. Identity Verification

● Company tax identification number.

3. Payment Setup

● Valid credit card, debit card, PayPal account, or bank transfer.

● Proof of billing address.

4. Domain Verification (if applicable)

Required for platforms like Facebook and Google to link ads to verified websites.

5. Compliance with Ad Policies

● No history of ad policy violations.

● No previous banned accounts linked to your business.

Step-by-Step Guide to Ad Account Opening

Follow these steps to open an ad account efficiently:

Step 1 – Choose Your Advertising Platform

Select platforms based on your target audience and marketing objectives. For example:

● BIGO Ads and KWAI for short-video content consumers.

● Google Ads for search-driven campaigns.

Step 2 – Prepare All Required Documents

Gather your business license, payment method, and website information before starting.

Step 3 – Register for the Account

Visit the official ad platform portal and complete the registration form with accurate business details.

Step 4 – Verify Identity and Business

Upload your documents for platform review. This step is critical, as missing or incorrect information can delay approval.

Step 5 – Launch Test Campaign

Run a small-budget test campaign to ensure account functionality and verify that your ads are being approved.

Self-Opening vs. Third-Party Ad Account Opening

Businesses have two main options for ad account opening:

Self-Opening

Pros:

● Full control over account management.

● Direct billing from the platform.

Cons:

● Longer approval times.

● Risk of account suspension due to policy misinterpretation.

Third-Party Ad Account Opening

Pros:

● Faster approval through agency partnerships.

● Access to premium ad accounts with fewer spending restrictions.

● Dedicated account managers and technical support.

Cons:

● Possible higher fees or revenue-sharing agreements.

Tip: For businesses advertising on multiple platforms globally, working with a certified third-party advertising agency can save time and reduce compliance risks.

Common Challenges in Ad Account Opening

● Verification Delays: Missing or mismatched documents.

● Payment Rejections: Unsupported credit cards or payment methods.

● Policy Violations: Ads rejected due to prohibited content or targeting.

● Account Suspensions: Linked to previously banned accounts.

Solution: Work with a trusted agency like Novabeyond, which specializes in ad account opening for platforms like BIGO Ads, KWAI, MediaGo, popIn, Mintegral, and Moloco, ensuring compliance and faster approvals.

Best Practices for Smooth Ad Account Opening

● Double-Check Documentation: Ensure names, addresses, and IDs match exactly.

● Use a Corporate Email Address: Avoid free email providers like Gmail for business verification.

● Understand Ad Policies: Read the platform’s advertising guidelines to avoid rejections.

● Secure Your Account: Enable two-factor authentication (2FA).

● Keep Records: Maintain copies of all submitted documents for future reference.

The Future of Ad Account Opening

With increasing regulations in digital advertising, ad account opening is becoming more stringent. Platforms are focusing on:

● Enhanced advertiser identity verification.

● Stricter ad content compliance.

● AI-driven fraud detection systems.

Businesses must adapt by keeping their documentation up-to-date and working with reliable partners to ensure smooth account access.

Conclusion

Ad account opening is more than just an administrative task—it’s the foundation for your digital marketing success. Whether you choose to open your account directly or through a third-party agency, the key is to prepare your documentation, understand platform policies, and stay compliant to avoid costly delays.

By following this comprehensive guide, your business will be better positioned to open accounts on BIGO Ads, KWAI, MediaGo, popIn, Mintegral, Moloco, and other global platforms quickly and effectively.