Background
Lazada, with 40%+ market penetration in Indonesia, wants to keep increasing its market share.

Strategy
Applying customized creative strategies for new and existing users, prioritizing high-potential campaigns based on RTA QER scores to balance user engagement quality and quantity, thereby increasing both new user acquisition and existing user reactivation.

Background
An education brand aims to accelerate its global expansion by increasing overseas market share and boosting user awareness of its Chinese learning products.

Strategy
Dual-layer targeting of both children and parents through data-driven outreach, leveraging interest and behavioral insights for precise delivery, integrated with landing page and app traffic strategies, and reinforced by localized content adaptation.

Background
EasyCash launched a unique digital marketing initiative, leveraging a dual-engine strategy that combines intelligent media buying with compliance-focused risk control. The goal was to boost brand awareness and drive user conversion in it's target markets.

Strategy
A diverse set of creatives was developed around key themes such as high loan limits, festive occasions, and product comparisons. These assets were enhanced with localized live-action content and culturally tailored messaging to continuously optimize ad performance and engagement.

Background
Following a breakthrough ROI of 250%–300% on its Android app in India, Chamet aims to continue expanding across diverse and new platforms.

Strategy
Leverage high-value user segmentation ("2.5 paid-event" cohorts) with emotionally resonant localized creatives, such as short-form videos based on real-life social scenarios, dynamically optimizing Google Ads placements through real-time data insights.

Background
StreamPlus needs to rapidly increase user installs in the Indian market while lowering CPI to build a sustainable growth model.

Strategy
Conduct parallel testing of trending content while leveraging highlight clip edits to maximize CTR. Emphasize the core value proposition of “free, ad-free access” through bold text and localized visual design, aiming to shorten user decision cycles and improve conversion efficiency.