BIGO Ads E-commerce Industry Guide

Cross-border e-commerce is reshaping the global consumer market at an unprecedented pace. From fast fashion and beauty to home and lifestyle products, global brands are racing to capture overseas opportunities. However, nearly all brands are facing a series of challenges, including rising advertising traffic costs, severe homogenization across traditional channels, limited and repetitive ad formats that fail to capture user attention, and significant differences in user behavior across markets. These challenges require e-commerce advertising platforms not only to offer broad global reach, but also to provide intelligent optimization and tailored solutions.

As JOYY’s global advertising platform, BIGO Ads has become a new growth engine for e-commerce brands expanding internationally. Unlike many traditional ad networks, BIGO Ads stands out by transforming the natural stickiness of social and content platforms into high-quality advertising traffic. With platforms such as Likee and imo, advertisers gain access to hundreds of millions of daily active users worldwide, reaching a young, active, and highly engaged consumer base.

In addition, BIGO Ads lead to optimization capabilities. Beyond basic CPI/click-based models, it offers oCPC (optimized cost per click) and AEO (app event optimization), helping advertisers strike the right balance between cost and conversions at different growth stages.

1. E-commerce Advertising Strategies

E-commerce advertising is not a one-off effort but rather a dynamic, evolving process. The strength of BIGO Ads lies in its ability to provide tailored strategies across the entire user lifecycle for both APP e-commerce and Web e-commerce.

● APP E-commerce

① Early Stage (User Acquisition) 

For app-based e-commerce, the priority during the launch phase is rapid scale. Advertisers need to acquire high-potential users quickly and drive installs to improve app store rankings.

BIGO Ads’ oCPC smart bidding automatically adjusts based on target CPI, dynamically approaching preset cost thresholds. This helps advertisers acquire quality users efficiently while keeping costs under control.

② Conversion Stage (Deep Events) 

As the user base grows, the focus shifts toward driving deeper in-app actions such as registrations, add-to-cart, and purchases.

By combining oCPC + AEO, advertisers can precisely target users who are not only likely to install but also complete high-value events, ensuring budgets are spent on valuable audiences.

③ Maturity Stage 

At maturity, maximizing lifetime value (LTV) becomes the priority. BIGO Ads supports this with:

● Web E-commerce

Compared to apps, web-based e-commerce emphasizes the conversion path on landing pages.

① Tracking & Optimization With Pixel and S2S tracking, advertisers can start with shallow events (page views, add-to-cart) and progressively optimize for deeper events like checkout and payment.

② Growth Stage Once order volume builds up, the strategy will shift towards increasing the in-app purchase conversion rate and paid value.

③ Seasonal Campaigns For peak events like Black Friday or Double 11, advertisers can leverage CPC bidding to efficiently drive traffic, with BIGO Ads’ algorithms ensuring that potential clickers are directed to the site for maximum seasonal impact.

2. E-commerce Ad Creative Approaches

In e-commerce, creative is the key driver of conversion. With users bombarded by ads daily, only content that truly resonates with their needs and emotions can trigger purchasing behavior. Based on successful cases, BIGO Ads identifies five core creative approaches that consistently perform:

These strategies demonstrate that well-crafted creative can make the difference between users simply noticing an ad and actually deciding to buy.

Global e-commerce expansion is a marathon, not a sprint. Advertisers need more than short-term traffic spikes—they need sustainable growth. With its global traffic ecosystem, AI-powered optimization, diverse ad formats, and compliance-ready framework, BIGO Ads is becoming the long-term partner of choice for e-commerce brands worldwide.

For companies aiming to go global, BIGO Ads is more than just a traffic source—it is a complete growth solution. It enables brands to scale quickly during the launch phase, enhance user value during the growth stage, and build loyalty loops at maturity—delivering end-to-end empowerment for cross-border success.

If you would like to learn more about BIGO Ads’ solutions for the e-commerce industry—whether it’s exploring the latest data or uncovering key market trends—our team at NovaBeyond, as the official agency partner of BIGO Ads, is here to help and share first-hand insights.