How to Open Ad Account for Global Ads | Cross-Border Guide by Novabeyond

Introduction

As eCommerce continues to boom, global advertising has become the engine behind international business growth. Whether you're selling products across Asia, expanding into North America, or targeting niche markets in Europe, running digital ads on international platforms is no longer optional, it's essential.

However, one common obstacle remains: opening a global ad account. From verification hurdles to compliance requirements, many international advertisers find themselves stuck during the ad account setup process.

This guide explores how to open ad accounts for global ad platforms, including best practices for compliance, platform-by-platform requirements, and how partnering with a trusted third-party agency like Novabeyond can simplify and accelerate your entry into global advertising.

The Rise of Global Advertising: Why Businesses Need Global Ad Accounts

Global digital advertising spending is projected to reach $740 billion by 2025, according to Statista, with cross-border eCommerce representing nearly 22% of total online retail sales (eMarketer, 2024).

Businesses are scaling across regions faster than ever, but the challenge lies in advertising accessibility — not every brand can directly open accounts on international ad platforms like Google, TikTok for Business, Meta, MediaGo, or BIGO Ads due to compliance and regional restrictions.

Key pain points faced by international advertisers include:

● Restricted ad account creation in specific countries or industries.

● Payment limitations or local billing incompatibility.

● Complex documentation and verification processes.

● Lack of multilingual or localized ad support.

This is where third-party global ad account opening services — like Novabeyond — become critical for ensuring smooth onboarding and ongoing campaign support.

Understanding Global Ad Account Opening: What It Really Means

Opening a global ad account refers to registering an advertiser profile that's authorized to run ads across multiple countries and regions.

Unlike standard business accounts, global ad accounts require compliance with:

● Local advertising laws

● Platform-specific regulations

● Identity and billing verification

For example:

● Google requires proof of business registration, VAT/GST details, and an accepted billing method.

● TikTok (Global Business Center) demands region-based KYC verification.

● MediaGo (by Baidu Global) and BIGO Ads require partnership with an authorized agency to activate enterprise-level accounts.

Global Platform Breakdown: Account Opening Requirements

Let's review the major global advertising platforms and their respective ad account requirements:

3.1 Google (Global Reach)

● Regions Supported: 200+ countries

● Documents Required: Business license, website, payment method, and verification email.

● Challenges: Account suspension due to unclear business identity or billing mismatch.

● Solution: Verified partner onboarding via Novabeyond reduces risk of disapproval and ensures faster account activation.

3.2 Meta (Facebook & Instagram)

● Regions Supported: Worldwide

● Documents Required: Verified Business Manager, domain authentication, and payment setup.

● Compliance Tip: Meta now enforces identity confirmation for advertisers running campaigns.

● Novabeyond Advantage: Dedicated Business Manager setup assistance and account-level optimization support.

3.3 TikTok for Business

● Regions Supported: 150+ markets

● Requirements: Business license, brand website, and ad content compliance with local laws.

● Challenge: TikTok reviews accounts regionally; accounts can be denied for unsupported verticals.

● Novabeyond Solution: Pre-verified TikTok agency accounts allow immediate activation.

3.4 MediaGo (Baidu Global)

● Focus: Native ads for eCommerce, fintech, and Affiliate marketing offers growth.

● Requirements: Corporate identity verification via authorized partner.

● Unique Advantage: MediaGo's global targeting integrates AI-powered conversion optimization.

● Novabeyond Role: As a certified MediaGo agency, Novabeyond enables fast, compliant account setup and provides performance management.

3.5 BIGO Ads

● Focus: Short video network.

● Requirement: Businesses cannot open accounts directly — only through authorized third-party agencies.

● Novabeyond's Edge: Official BIGO Ads partner, providing end-to-end account creation, ad launch, and optimization services.

Compliance and Documentation: What You'll Need

For most global ad platforms, the following documents are typically required:

● Company registration certificate or business license.

● Official contact information (email, phone, address).

● Product or service details.

● Payment credentials (credit card or wire transfer).

● Authorized representative's ID or proof of signing authority.

⚠️ Pro Tip: Inconsistent information between documents (e.g., mismatched address or license details) is a leading cause of ad account rejections.

Why Work with a Third-Party Agency Like Novabeyond

While it's possible for businesses to attempt global account registration themselves, using a third-party ad agency like Novabeyond provides major benefits:

1. Faster Approval and Higher Success Rate

Novabeyond's experience with multiple media platforms (MediaGo, BIGO Ads, KWAI, Mintegral, Moloco, etc.) ensures smoother verification and nearly 95% approval rates, compared to around 65% for self-registered advertisers.

2. Platform Exclusive Resources and supports

As an official authorized partner across multiple global ad platforms, Novabeyond clients gain access to exclusive media trends information, beta tools, and creative optimization support that standard users can't access.

3. Dedicated Ad Strategy Guidance

Every Novabeyond client receives one-on-one professional guidance — from campaign structure to conversion optimization.

Example: A cross-border skincare brand achieved a 38% lower CPA after switching to Novabeyond's managed MediaGo account with localized creatives.

4. Centralized Multi-Platform Management

Instead of juggling multiple logins and billing systems, advertisers can manage their global campaigns seamlessly through a single Novabeyond dashboard.

Real Case Study: An App Growth via Third-Party Account Opening

A mobile gaming company from Singapore aimed to expand to Latin America but faced multiple ad account rejections due to billing region mismatches.

By partnering with Novabeyond, the company successfully launched ad accounts across BIGO Ads, MediaGo, and TikTok within 72 hours. The result:

● CTR increased by 24%

● CPC reduced by 19%

● Overall ROAS improved by 31% within the first month

This demonstrates how expert-led account setup and localized ad optimization can significantly accelerate global expansion.

Compliance Checklist for Global Ad Accounts

Before launching international campaigns, review this quick compliance checklist:

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Future of Global Advertising: What's Next (2025 and Beyond)

According to Insider Intelligence (2025), cross-border ad spending will grow 18% annually, with mobile-first platforms (TikTok, BIGO Ads, MediaGo) leading the charge.

AI-driven ad placements and multilingual optimization will become the new standard for advertisers seeking to connect with global audiences.

Partnering with agencies like Novabeyond ensures your business stays ahead of regulatory changes while leveraging the latest ad technologies for competitive performance.

About Novabeyond

Novabeyond is a global digital advertising agency specializing in third-party ad account opening, campaign management, and creative optimization across major international ad platforms including BIGO Ads, MediaGo, KWAI, Mintegral, and Moloco.

With headquarters in Asia and clients across 40+ countries, Novabeyond helps global advertisers:

● Open ad accounts quickly and compliantly

● Access platform-level benefits and rebates

● Launch and scale global campaigns with expert support

FAQ

What is a global ad account? A verified advertising account that allows campaigns across multiple regions or markets.
Can I open a MediaGo account myself? No, MediaGo requires setup via an authorized partner like Novabeyond.
How long does it take to open a global ad account? Typically around 3 business days with Novabeyond support.
Which platforms support cross-border advertising? Google, Meta, TikTok, BIGO Ads, MediaGo, and KWAI are the most popular.
Why do ad accounts get suspended? Usually due to policy violations, unclear identity, or billing issues.
Is this suitable for startups or only large enterprises? Novabeyond supports both, from SMEs to global-scale advertisers.
What industries are eligible for third-party account setup? E-commerce, gaming, fintech, apps, and more — except restricted categories.
How can I contact Novabeyond? Visit novabeyond.com or contact support for a free consultation.