A Step-by-Step Guide to Launching Ad Campaigns on Moloco DSP

Moloco DSP is a machine learning-driven programmatic advertising platform primarily designed for mobile app growth and user acquisition. Unlike traditional ad platforms that rely on rules or manual optimization, Moloco uses real-time predictive models to automate bidding decisions, user targeting, and budget allocation. This helps advertisers boost conversion efficiency and return on ad spend (ROAS).

The platform is particularly popular among growth teams for games, e-commerce, and utility apps, as its traffic comes mainly from in-app ecosystems with strong conversion potential. This article provides a detailed step-by-step guide to launching ad campaigns on Moloco DSP, making it easy for you to get started.

How to Launch an Ad Campaign on Moloco DSP

I. Add Your Promotional App

1. Go to the account dashboard homepage and select Create New Asset.

2. Choose your app platform (Android or iOS) and paste the app store link from that platform. The system will automatically fetch the app information and generate creative assets. Confirm to complete app registration.

3. Specify your MMP (Mobile Measurement Partner) tracker, such as AppsFlyer or Adjust, for tracking user actions. Find the MMP Bundle ID—copy the app market bundle content or the part after "URL=" in the app market URL, Click Create to finish.

II. Ad Campaign Settings

Once your app is added, you can set up your ad campaign.

1. Click Create Campaign and select your ad objective based on your needs.

When creating a Campaign, choose the optimization goal: Installs, In-App Events, or ROAS. For beginners, start with Installs to build data, then switch to value-based optimization later.

• Target CPI: Set your desired cost per install, and the system auto-adjusts bids to hit it. Great for cost control.

2. Set GEO Targeting Structure

For algorithm training, select just one country to reduce costs and speed up optimization.

3. Basic Campaign Parameters

Next, configure detailed parameters like title, description, budget, ad schedule, and tracking links. Note that some parameters can be set to distinguish by country or not, and checking "Set by country" allows for separate settings for different countries.

Name it following rules, e.g., mlc_TeaBreak_ind_roas_0619 (include creation date), and add a description.

Choose daily average or fixed budget.

• Daily Average Budget: Moloco distributes the daily budget across the week based on actual performance—not strictly daily. Spend may be under target or up to 1.5x, but weekly total won't exceed the average.

• Fixed Budget: Set daily fixed or allocate per day of the week (Mon-Sun).

③ Tracking Links

Use your MMP's click and view-through tracking links. If pre-configured, select them. Otherwise, choose New Tracking Link and set it up step-by-step. Contact your account manager or tech support for help with trackers or ad packs.

III. Upload Ad Creatives

From the left sidebar, go to Creatives, click Create, and upload your assets. Moloco supports in-app formats like video, native, and image ads. Submit compliant creatives for review, once approved, they're ready to run.

Conclusion

This covers the basic workflow for launching ad campaigns on Moloco DSP. For more detailed instructions or optimization tips, message us or leave a comment.