Performance advertising is becoming increasingly competitive. Many of our clients find that their Search Arbitrage and LeadGen campaigns are undergoing a dual transformation: on one hand, tightening privacy policies and frequent platform changes continue to erode profit margins; on the other, cross‑screen user behavior—shifting from mobile to web—is propelling web advertising into a new era. Thus, we must find more media platforms that can deliver both app and web traffic solutions, equipped with precise targeting, to maximize our media returns.
In this article, we will continue our exploration of BIGO Ads. Except for mobile advertising solutions, BIGO Ads also offers end‑to‑end solutions for web campaigns across E‑commerce, Subscriptions, Search Arbitrage, and other verticals aligned with today's market trends. Building on our previous guide to running Search Arbitrage on BIGO Ads, I'll share some practical, foundational methodologies for setting up web campaigns—helping advertisers unlock incremental growth through strategic media buys on the BIGO Ads platform.
Recommended Campaign Verticals
Except its common app verticals like Gaming, Social & Entertainment, utilities, E-commerce, etc.; BIGO Ads now also supports web campaigns across a variety of verticals, from SOI Sweepstakes, E-commerce, and Search Arbitrage to Insurance, Subscriptions, and more.
Supported by its premium traffic from Likee and BIGO Audience Network, BIGO Ads has enabled numerous global brands to scale up across different regions. As for markets, we would recommend to target North America, Europe and Brazil as your first stop for BIGO Ads.
How to Set up Your Web Campaigns on BIGO Ads
BIGO Ads delivers AI‑powered, goal‑driven solutions for accurate user acquisition needs and help maximize ROI. As their official partner, we have accumulated actionable insights and success methodology into a clear, step‑by‑step guide for launching web campaigns.
1. Preparation
· Define Campaign Goals: Start by clearly identifying your objectives. For app campaigns, this could include Google Play or APK installations, or re-engagement. For web campaigns, we can focus on driving webpage conversions.
·Track performance: Integrate with attribution tools. For web campaigns, we can also use Pxiel or by using Event API to implement S2S to complete tracking.
·Creatives: Ensure that creatives clearly elaborate the product's value.
2. Campaign Set up
·Create Pixel Events:
Log into your ad account, select "Event API Integration", choose the event you want to track, set tracking frequency and submit.
· Post back Set up in your tracking platform or server:
Set up conversion post back with BIGO Ads postback link.
Check more technical details in the integration guide: https://bigoads.com/help/detail?id=111&moduleId=11&articleId=2¤tLan=EN&isPreview=0
· Setup the Ads:
In the Campaign Management section, create a campaign with "Conversions" as the objective.
When creating ad groups input your landing page URL, ensure mandatory macros BBG and Pixel_ID in your URL, select to use "Website Pixel", and choose the optimization event.
3. Account Optimization
· Creatives:
Content: Make sure your product's value can be conveyed clearly and fully localized, including language and cultural preferences
Update Rate: The average lifecycle for creatives on BIGO Ads is about 7 days, thus we recommend at least to do a weekly update by 8-10 sets each time
· Campaign Tips:
① Start with 3–4 ad groups. Maintain a ratio of campaign : ad groups : ads as 1:n:3
②Avoid making negative adjustments, like pausing ads or decreasing budgets or bids during the learning phase
③After the learning phase, ad groups will be more stable with CPA around the bid.
As performance advertising evolves, advertisers must adapt to a rapidly changing landscape shaped by privacy restrictions, platform updates, and shifting user behavior. BIGO Ads has emerged as a valuable partner in this transformation—offering scalable, AI-powered solutions that support both app and web campaigns across high-performing verticals. With precise targeting, diverse inventory, and a growing global reach, BIGO Ads is enabling brands to capture new growth opportunities.
By following the campaign set up strategies and optimization tips outlined above, advertisers can better navigate the complexities of modern media buying, improve ROI, and unlock the full-funnel potential of web traffic. As a Tier-1 partner, Novabeyond is here to help you stay ahead—equipped with deep insights, proven methodologies, and a commitment to performance-driven results.
